![]() Red-coloured umbrellas with CPI(M) symbol, tri-coloured Congress umbrellas and green ones with ladder symbol of IUML have found pride of place in his store. This time around, as per the suggestion of a couple of my friends, I decided to sell umbrellas that carry party symbols on them,” he said.Įarly in March, Shareef approached an umbrella manufacturer in Maharashtra, who delivered 5000 umbrellas in various colors and with symbols of different political parties. “Every year during summer, I put up an umbrella store. Shafeer from Payyannur in Kannur district did not take long to identify a market in selling umbrellas with symbols of political parties. ![]() What’s more, some small enterprises have found novel ways to tap into the election season market.īesides being election time, the summer heat is unrelenting. With less than a month for the Kerala assembly elections, candidates are trying hard to reach out to as many voters as possible.
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